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JoannaBush · Dołączył: 24 Maj 2022 Posty: 3

ÿþ"Gen Z didn't grow up seeing their mothers wearing saris every black ripped jeans day. For their mothers, sari was occasion wear. So young people find the sari as something trendy as opposed to boring, traditional attire," Kutty adds. "Yoga is ours, but we only found it cool when the West did yoga. I think it's great that we found our tradition cool with the sari. The only way to keep the sari on-trend is to be innovative with it."

From its beginnings 70 years ago, the brand stood for free-spirited bohemianism and bold confidence. Dominic Lutyens tells the story of a trailblazing Finnish phenomenon.Marimekko, the Finnish brand famed for its fabrics printed with splashy, outsized motifs, arose just as Finland was regaining its autonomy and forging a new national identity in the balmain jeans postwar years. It clearly expressed optimism but a little-known fact about the label is its bohemian pedigree. Starting out as a textile brand that soon morphed into a globally successful fashion and home-furnishing label, its fan base numbered artists and fashion icons buckle jeans who represented progressive values, from the glamorous Jackie Kennedy, who snapped up seven Marimekko dresses, to artist Georgia O Keeffe.

Marimekko is still going strong, its carefree spirit encapsulated by its spring/ summer 2021 collaboration with Japanese clothing retailer Uniqlo, featuring roomy dresses emblazoned with the signature bold, colourful, large-scale prints. A book, Marimekko: The Art of Printmaking by Laird Borrelli-Persson, has been published to celebrate the lifestyle brand's 70th anniversary this year, charting how the well-connected, media-savvy Ratia and the highly individualistic artists she hand-picked flare jeans to design for her shaped the label's audacious aesthetic."When Armi set up Marimekko, her idea was to avoid well-trodden routes in textile design," says the brand's Minna Kemell-Kutvonen. Polite, itsy-bitsy florals were the norm in the textiles world internationally then, but Ratia counterintuitively championed outsized, abstract motifs in offbeat colour combinations.

Ratia (née Airaksinen) was born in 1912 in Karelia, a province of Finland near to Russia. She studied textile design at the Central School of Applied Arts, Helsinki, graduating in 1935. That year, she married Viljo Ratia, a soldier, and opened her own weaving workshop soon afterwards in Viipuri, then capital of Karelia. As a student, she was hugely influenced by avant-garde German design school the Bauhaus, a life-long passion evidenced by the presence of a photo of its founder Walter Gropius in her office. As US design critic Jane Holtz Kay noted in a story on Marimekko in The Boston Globe in 1974: ripped jeans for men "There behind the broad desk and cascading daisies in a glass bowl. Beneath the photo of Gropius, she sits. The indomitable woman who created what must be the world's largest source of design excellence in cloth, personifies a lifestyle at once casual and total."

The dress reform movement part of an early feminist movement in the West promoted "rational dress" and railed against the Victorian fashion for crinolines, bustles, padded busts, wasp-waisted dresses and constricting corsetry that both hampered movement and was deemed harmful to health. Dress reformers [img]https://www.argo-holidays.com/images/a/ripped jeans for men-913zgr.jpg[/img] championed simplified garments for activities such as bicycling or swimming.